Our Vision

Connecting luxury brands with aspirant Sub-Saharan African Consumers through imaginative and impactful communication solutions, designed to realize our clients’ strategic brand vision.

Velvet Luxe defines luxury as a discerning perception of consistent elegance, authenticity, humility and style.

Our Mission

We deliver sustainable value to our key stakeholders through Service Excellence and Brand Building. We go further to be the strategic partner-of-choice, with a unique understanding of the luxury sector.

Our goal is to create campaigns for luxury brands by implementing bespoke and innovative services. These services include:

Brand Strategy

Media Strategy, Planning & Buying

Social Media Management

Digital & Mobile Marketing

We provide a sustainable, competitive advantage to our clients through the following measures:

Driving market share growth

Building on luxury perceptions of the brand

Personalising our service

Offering a holistic and integrated approach to brand engagement

Offering tailored solutions, backed by analytics (ROI measurements, client surveys, trading insights and more)

Our Values

Our values are the soul of our organization. They form who we are, and dictate the kind of behaviour we exhibit to the world. Our values stem from our culture and support our purpose; steering us in the direction we want to go.

We leverage our brand building expertise and reputation within the luxury segment

We seek value for our partners

We build long-term sustainable relationships

We embrace excellence, agility and progressive ideas

We are entrepreneurs, with a compulsion for winning and challenging the norm

Our people are luxury specialists who are results orientated, creative brand builders

We value going beyond what is expected

We value a culture of diversity and accountability

We operate with integrity